First Avenue

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About Us

Sol Avenue is an Australian, female-led brand founded by best friends Billie and Laura. It all began with a simple idea: to create swimwear that feels thoughtful, intentional and is made to fit just right.

Every bikini starts as a sketch and is carefully shaped, stitch by stitch, into wearable art. We are inspired by the environment and our commitment to sustainability guides every decision we make, ensuring that our passion extends beyond design.

For us, it’s all about sharing a feeling with you. When you wear Sol Avenue, we hope it feels natural, confident and uniquely yours.

From our hearts to yours, we can’t wait for you to join us on this journey!


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Our Mission

At Sol Avenue, every decision is guided by a commitment to reducing our impact and protecting the natural world that inspires us.

We recognise the responsibility our industry holds and are dedicated to lessening our environmental impact through mindful materials, ethical production, and conscious design.

By embracing sustainable practices and thoughtful design, we’re working to create a future where style and responsibility go hand in hand.

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